The ideal customer is a business owner that is looking for funding and has some positives relating to their business associated with the satisfaction of lending criteria, CFA works with over 5000 lenders and has funded requests from businesses in hospitality, food services, real estate development, oil & gas, technology, recreation, retail, manufacturing, entertainment, etc. For example, in early 2016 CFA closed on a multi-million dollar loan to a Wild Life Sanctuary, so really any business can obtain financing through CFA if they meet enough of the lending criteria.
CFA has a higher probability of funding deals than anyone else due to the sheer number of lenders they work with and ability to develop very attractive loan request packages, but not every deal can be funded. Therefore, the ideal client is a borrower that meets most of the lending criteria set forth by lenders to obtain financing.
The biggest obstacle to success is working with borrowers that have too many issues with their businesses. If a borrower has strong collateral, solid financials and good credit than almost every deal is fundable. If they have two out of the three than there’s a very good shot. The biggest deal killer is when a business is losing money. Lenders want to know that they will get paid back and if there’s no money to cover the debt then it’s nearly impossible to find an interested party. Also CFA has access to a lot of 100% financing programs, but most lenders like to have money in the deal from the lender.